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Redefy founder Jordan Connett has capitalized on the rise of popular real estate portals, which make it cheaper and easier to market properties to homebuyers.
The Denver-based firm Redefy, which started as a brokerage, earlier this year launched a seller-focused national real estate franchise model that charges homeowners a flat fee for full service. In the first half of this year alone, the firm’s franchisees, located in 12 major U.S. metros, have closed 417 transactions.
If there’s any consolation prize for CRE’s tech laggard status, it’s that they don’t have to deal with commission wars like the residential sector does. Data standards, mature online portals, electronic transaction management have dramatically reduced the cost of residential transactions. So it’s natural for consumers to think that greater efficiency should translate to lower costs.
Real estate listing distribution platform ListHub has re-signed franchisors Re/Max and Realty Executives to its Real Estate Network, and inked a new deal bringing independent brokerage network Leading Real Estate Companies of the World on board.
ListHub launched its national distribution program, Real Estate Network (REN), in 2012, giving brokers and multiple listing services the ability to send their listings to the national websites operated by franchisors and other real estate groups.
REN was expanded last year to include public-facing MLS portals and mobile apps as a category of publisher. Other REN members include Redefy, a franchisor with full-service, flat-fee brokerage affiliates in eight markets in four states, and the Houston Association of Realtors, which is using REN to expand HAR.com’s coverage area to include all of Texas.