Redefy targets sellers with a discount broker model – Inman News

Redefy believes listing agents are overpaid. The Denver-based firm launched a seller-focused national real estate franchise model earlier this year that charges homeowners a flat fee for full service.

Spread across 12 major U.S. metros, the firm’s franchisees have closed 417 transactions in the first half of this year.

Redefy flat fee real estate
Redefy is Changing The Way Homes Are Sold

The rise of popular real estate portals make it cheap and easy to market properties to homebuyers, according to Redefy founder Jordan Connett.

For homes priced under $1 million, Redefy charges sellers a flat fee of $2,500 for in-person consultation, professional photographs, home showings, online and multiple listing service marketing, contract negotiation, and management of the title and closing process.


Read more: Inman
By Paul Hagey,  Inman Staff Writer

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